Create a new section: Video SEO

Trigger condition

• This section is only activated if at least one <video> tag or video iframe (e.g. YouTube, Vimeo) is detected in the page’s HTML.

1. Check for structured data (VideoObject)

• What to check:
  Look for presence of VideoObject schema in <script type="application/ld+json">.

• If missing:
  Recommendation: Add structured data using VideoObject schema.

• Why it matters:
  Google relies on structured data to understand video content. Without it, your video is less likely to appear in rich results, carousels, or search filters.

• How to fix:
  Generate a VideoObject snippet including:

  • name

  • description

  • thumbnailUrl

  • uploadDate

  • contentUrl

  • embedUrl (if relevant)

  • duration

2. Check for transcript or captions

• What to check:
  Detect presence of <track> elements for captions, or on-page transcript content near the video.

• If missing:
  Recommendation: Add a transcript or captions.

• Why it matters:

  • Improves keyword relevance and accessibility.

  • Helps search engines index spoken content.

3. Check for keyword inclusion in transcript

• What to check:
  Use NLP to compare transcript text with the page's primary or target keyword.

• If keyword is missing:
  Recommendation: Mention your target keyword in the transcript or during the video.

• Why it matters:
  Aligning video language with page intent strengthens semantic signals.

4. Check for playback controls (pause button)

• What to check:
  Ensure the video includes basic controls (controls attribute or custom controls with pause functionality).

• If missing:
  Recommendation: Add a pause button to improve usability.

• Why it matters:
  Enhances user experience and reduces bounce rate, which indirectly helps SEO.

5. Check for lazy loading

• What to check:
  Confirm the video is lazy-loaded using loading="lazy" for iframes or equivalent JS techniques for <video>.

• If missing:
  Recommendation: Implement lazy loading and serve modern formats.

• Why it matters:

  • Improves page speed and Core Web Vitals.

  • Especially important for videos below the fold.